Agency View Dashboard Guide

Welcome to the Signal House Dashboard in the GoHighLevel (GHL) App. This guide will walk you through the features and insights available in the Agency View to help you better manage your subaccounts and messaging performance across campaigns.

Upon logging into the Signal House GHL App, you'll land on the Agency View Dashboard, which presents a comprehensive analytics snapshot across all your subaccounts.

This centralized view allows you to:

• Monitor overall SMS/MMS activity

• Understand delivery and opt-out rates

• Track campaign statuses

• Analyze trends and performance in real-time

➡️ Want to master dashboard navigation and learn pro tips? The article below makes it simple!

Dashboard Navigation 🧭

At the top of the dashboard, you’ll find:

• SMS Sent (Outbound)

• SMS Received (Inbound)

• MMS Sent (Outbound)

• MMS Received (Inbound)

These metrics offer a clear view of your messaging volume and direction.

Track the success of message delivery with:

• SMS Delivery Rate

• MMS Delivery Rate

This helps you monitor carrier-level performance and troubleshoot issues.

➡️ Want to learn more about Delivery Rate? Check out these articles below 👇

Why do my Messages Fail? 🤔

How to Improve Message Deliverability? 👀

This shows how many users unsubscribed by replying with keywords like "STOP." It’s tracked separately for:

• SMS

• MMS

This metric tracks the percentage of replies received (excluding opt-out replies), helping measure real customer engagement.

This section helps you monitor campaign progress:

• Submitted

• Under Signal House Review

• Rejected by Signal House

• Pending DCA Review

• Rejected by DCA

• Approved by DCA

➡️ Submitting your campaign? Check out the article below for a quick step-by-step guide to make it smooth!

Campaign Submission 📝

➡️ Want a campaign that actually gets results? The guide below will point you in the right direction.

Which Campaign Should I Choose? 🤔

Here you’ll see:

• Number of Delivered, Failed, and Queued messages

• Individual “At-a-Glance” stats for SMS and MMS

• Totals for Inbound and Outbound messages

• Total number of Opt-Outs

➡️ Curious to understand your insights better? Dive into the article below for a quick breakdown!

Analytics Tab Guide 📈

Visualize delivery trends over time with:

• A Bar Chart or Line Graph

• Stats like Delivered, Failed, and Queued messages by day

Dive deeper into message performance per phone number:

• Identify underperforming numbers

• Compare results using bar or line graphs

The dashboard supports detailed filtering:

• By Subaccount

• By Brand

• By Campaign

• By Phone Number

• By Time Range (Last 24h, 7d, 30d, or 120d)

This allows targeted performance checks across your Signal House ecosystem.

The Agency View isn’t just for show — it’s your command center. Use it to:

• Stay compliant

• Spot failing campaigns or delivery issues early

• Forecast throughput needs

• Maintain control of high-volume messaging operations

Here’s a quick Loom to walk you through everything—how to navigate each section, apply filters, and understand your analytics at a glance.
https://www.loom.com/share/f7f010b1a62b41d5bd054400a8bf3f64

Still have questions? We’ve got answers.
Reach our Support Team.