Analytics Tab Guide

The Analytics Tab in the Signal House GHL App provides powerful, real-time insights into your messaging performance. It’s designed to give agencies complete visibility across all subaccounts, campaigns, and carriers, helping you measure efficiency and optimize results.

When you open the Analytics Tab, you'll see four key filters at the top:
SMS, MMS, Outbound, Inbound
By default, all are selected, showing you the full picture. You can toggle them ON/OFF to view only the relevant data subset (e.g., only inbound MMS or outbound SMS).

➡️Need a quick high-level overview before the details? The guide below has you covered!

Dashboard Navigation 🧭

This section covers the performance of messages sent from your numbers:

• Total Messages Delivered

• Total Messages Sent

• Average Messages Sent Per Day

• Total Segments Sent

• Average Segments Sent Per Day

• Unique Clicks on Links

• Clickthrough Rate (CTR)

• Failed Messages

• Failure Rate

➡️Struggling to get your message across? 🧐 This article reveals what’s going wrong, and how to turn it around.

Why my messages fail?

➡️ Want better deliverability rates? 📈 Unlock proven strategies in the article below.

How to Improve Message Deliverability?

This section shows the data for messages received:

• Total Messages Received

• Average Messages Received Per Day

• Total Segments Received

• Average Segments Received Per Day

• Non-Opt-Out Response Rate – percentage of replies excluding opt-out messages

• Average Response Time

• Total Opt-Outs

• Opt-Out Rate

Visual graphs are provided for message performance trends:

Bar/line chart displaying:

• Delivered messages

• Failed messages

• Sent messages

• Queued messages

Shows how each phone number is performing individually.

Breaks down stats across major carriers (e.g., T-Mobile, AT&T, Verizon):

• Delivered

• Sent

• Failed
  Bar and line graphs available.

Detailed logs of every message:

• Date & Time

• Direction (Inbound/Outbound)

• Type (SMS/MMS)

• From/To Numbers

• Carrier

• Message Content (via Eye icon)

• Attachments

• Short URL Tracking

• Click Status (Yes/No)

• Segment Count

• Delivery Status

➡️Cut SMS costs with shorter links. The article below shows you how to enable link shortening.

Link Shortener 🔗

Want visibility into your voice performance?
Signal House includes built-in voice analytics right in your dashboard, so you can track call activity and performance without needing a separate tool. Whether you're monitoring volume, or trends over time, it's all available at a glance.

Use filters for precise data insights:

• Subaccount

• Brand

• Campaign

• Phone Number

• Tags

• Links

• Carrier

You can combine these filters with a dynamic date range:

• 24 Hours

• 7 Days

• 30 Days

• 120 Days

🎯 Why Use This?

The Analytics Tab isn’t just a metrics board. It gives you:

• Full operational visibility

• Carrier-wise message success

• Real-time opt-out tracking

• Performance by subaccount or brand

• Instant feedback to optimize campaigns and reduce failures

It’s the heartbeat of your messaging efforts — giving you accountability, clarity, and control across your entire Signal House messaging ecosystem.

Our team’s got your back. Just:

• Use the in-app Live Chat

• Or email us at support@signalhouse.io