📊 Signal House Dashboard Guide (GHL App)

The Signal House Dashboard is your command center for tracking all key metrics related to your 10DLC messaging, campaigns, and performance analytics—directly inside GoHighLevel.

🧭 Navigation Overview

From the GHL Left Panel, click on:
All The Apps → Signal House

This will open the Signal House dashboard.

🪞 Top-Level Metrics (Top Cards)

Here you’ll see instant snapshots of performance:

1. Messaging Count

📤 SMS Outbound / 📥 SMS Inbound
📤 MMS Outbound / 📥 MMS Inbound
Example: "24 total messages" = 13 SMS out, 9 in, 2 MMS out

2. Delivery Rate

SMS and MMS separately tracked
Example: 94.28% delivery for SMS, 100% for MMS

3. Opt-Out Rate

% of users who replied with STOP or equivalent
Ideally low (0% is excellent, 3% is the maximum it should be)

4. Non-Opt-Out Response Rate

% of users who responded with something other than STOP
Helps gauge customer engagement

5. Campaign Status Breakdown

Tracks campaigns at each review stage:
- Under Signal House Review
- Signal House Rejected
- Approved by Signal House
- Pending DCA Review
- DCA Approved
- DCA Rejected

🔍 Messaging Insights

These circular data visualizations break it down by type:

Messaging at a Glance: Total delivered vs failed messages
SMS at a Glance: Split of SMS deliveries
MMS at a Glance: Split of MMS deliveries
Total SMS / MMS: Separated into outbound and inbound
Opt-Outs: Total opt-out actions triggered

💵 Wallet & Balance

Located on the right-hand side.

Shows current wallet balance in USD
Add Funds button: Instantly redirect to wallet top-up
Line chart preview of balance over time

📈 Advanced Analytics

Lower half of the dashboard contains bar graphs:

1. Message Deliverability

Outbound message delivery/failure per day or time period
Toggle between absolute numbers or percentages

2. Per Number Delivery Rate

Tracks which numbers are performing well or facing delivery issues
Ideal for identifying numbers that may be throttled, flagged, or inactive

🧠 Pro Tips

Use this as a high-level overview, and Analytics as a detailed review
Check this daily to spot delivery issues before clients notice
Use "Campaign Status" to know when to escalate DCA delays
Use opt-out & response rates to gauge audience fatigue or over-messaging

🆘 Need Help?

If you're confused about a metric:

Email: support@signalhouse.io

🧾 TL;DR

Feature	Purpose
Messaging Summary	High-level count of sent/received messages
Delivery Rate	Understand what’s reaching users
Campaign Status	Monitor campaign lifecycle at every level
Wallet & Funds	Stay topped up and avoid downtime
Opt-Outs	Protect compliance and user engagement
Per-Number Analytics	Diagnose specific number issues

Dashboard Navigation