Signal House's Analytics Dashboard inside GoHighLevel offers a powerful view into the performance of your 10DLC SMS and MMS messaging — across outbound and inbound messages.

Navigation Path:
Go to the left sidebar → Click Signal House → Then click Analytics in the top menu bar.

You’ll land on a screen with toggle options to view:

• SMS, MMS

• Outbound or Inbound

• Custom date ranges and filters

Tip: Start with Outbound + SMS to evaluate campaign performance.

This section breaks down your messaging performance using real-time metrics.

1. Delivery Rate – % of messages successfully delivered

2. Total Messages Delivered – Raw number of delivered messages

3. Total Messages Sent – Includes all attempts (delivered + failed)

4. Average Messages Sent Per Day – Shows how active your outreach is

5. Total Segments Sent – Total number of message segments

6. Average Segments Sent Per Day – Helpful for estimating throughput use

7. Unique Clicks – Clicks on links inside messages

8. Clickthrough Rate (CTR) – % of recipients who clicked

9. Failed Messages – Raw count of undelivered messages

10. Failure Rate – % of messages that failed

The line bar chart at the bottom shows:

• Delivered – Purple

• Failed – Pink

• Sent – Black

• Queued – Grey (pending delivery)

Use this to identify:

• High-performing days

• Any sudden delivery issues

• Message spikes or low-activity periods

Hover over bars to get exact numbers by date.

• CTR > 90% = Excellent audience targeting

• High failure rate = Reach out to our team!

• Use filters to select specific Brands, Campaigns, Numbers, etc., to dial in your strategy

If you’re unsure what a metric means:

• Contact support@signalhouse.io for a deeper breakdown