If your messages are getting stuck in limbo (or worse — filtered out), you’re not alone 😩. Even fully approved 10DLC campaigns can suffer from low deliverability depending on the messages going out.

Let’s fix that.

Here’s how to ensure your texts actually reach your audience 👇

Your campaign type directly impacts your daily sending limits, and your limits impact how many messages get Delivered!

• Low Volume Campaign – Best for under 2,000 messages/day

• Standard Mixed Campaign – Ideal for scale: higher throughput, better for 100+ new contacts/day (and for multiple use cases)

• Dedicated Campaigns – For specific use cases (alerts, customer care, etc.)

🧠 Pro Tip:
If your messages mix marketing + support + reminders — go with a Mixed Campaign to avoid “drift content” flags.

Avoid spammy language that forces a user to take an action

• Phrases like “Free!!!”, “Act now”, “Limited stock”, “Click immediately”

✅ Use helpful, direct language instead:

“Hey {{name}}, your spot is ready. Tap here to claim it.”

Mind your words - swearing or including other foul language can also lead to delivery issues 🤭

Avoid SHAFT content

• Sexual content, Harassment, Alcohol, Firearms, Tobacco

Outdated, invalid, or purchased numbers damage your sender reputation.

• Run lists through number validation tools

• Check your list for land lines and invalid numbers; too many messages failing to land lines makes carriers think you are using a random number generator and don't have opt-in

• Remove unsubscribed or inactive numbers

• Don’t import unverified cold lists

High opt-outs = red flags for carriers.

Stay under 3% opt-out rate by:

• Sending only to engaged users

• Avoiding repetitive or irrelevant messages

• Getting consent! High opt outs are indicative of people NOT consenting; if you obtain proper consent, opt outs should be low 📉

Have that database of 10,000 people that you want to reach out to? We recommend NOT sending that all at once

It's likely that some of those customers no longer need your services, but if 10% opt out, it will look like non-consented messages to the carriers.

Instead? Mix it into your normal conversational messaging 💡

Every carrier has caps:

• T-Mobile: 2,000/day for low-volume campaigns

• AT&T: 240/min for standard campaigns

• Verizon: Varies by campaign vetting

🧠 Pro Tip:
Apply for vetting through Signal House to get increased throughput for your Standard Campaigns 🚀

Use the Signal House Analytics Dashboard to monitor:

• Delivery Rate

• Failure Rate

• Clickthrough Rate

• Unique Clicks

• Message Queuing

Spot patterns and adjust your strategy before it’s too late.

📞 Contact the Signal House support team via chat or email
📘 Or check out our Campaign Approval Bible PDF to master the setup!